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Executive protection: the most expensive form of impersonation

Research 19 June 2026 1 min read

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Fake executive accounts exploit hierarchy, not a technical flaw. That is why technical controls do not stop them.

A fake social media account in an executive's name is usually the first step of a fraud attempt rather than a phishing campaign. The target is generally not the company but its suppliers and partners.

The typical flow

  1. The account is created; the photo and past posts are copied from the real one.
  2. Connection requests go to real contacts; acceptance rates are high.
  3. An "urgent and confidential" request arrives by direct message.
  4. Payment or information is requested outside corporate channels.

Detection signals

Account age, a sudden jump in connections, small spelling differences in the bio and an email address resembling the corporate domain. None is sufficient alone; together they are a strong signal.

Preparation

More effective than technical detection is a single rule communicated to suppliers in advance: payment detail changes are verified only through a known channel and a call-back. With that rule in writing the campaign fails.

InsightGuard CTI Ekibi

Threat Intelligence Team

The InsightGuard research team, responsible for collection infrastructure, actor tracking and report production.

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